One of my fondest memory as a child is going to church then eating at Jollibee after. My food choices were always the same: chicken (thigh part, please) and spaghetti combo with pineapple juice.
For times when I wanted to think that I am eating healthy, I’d swap my Spaghetti with the Palabok. And then, I’ll proceed to stealing the huge chunky hotdog from my sister’s spaghetti.
Now that I am a lot older, my choice still remained the same. My definition of a good spaghetti still remained that of Jollibee: noodles done just right, sweet-tasty-savory sauce, sweet ham slices and grated cheese. It’s not surprising that I have shared this love of Jollibee Spaghetti with my niece, Penny – who counts the words “‘Bee!” as one of her first words.
That’s why it was a nice surprise (and a very fun afternoon for me) to be invited to the recent launch of Jollibee’s latest TV commercial for the best-selling Jolly Spaghetti, which began airing in late March. The new TVC featured the British-Filipino child star Xia Vigor who was shown enjoying the product and how its timelessly appealing tamis-linamnam flavor will always bring out the jolly kid in everyone.
Xia is the latest celebrity endorser to join the ever-growing Jollibee family. She was given the official welcome in a media event held at Jollibee Biopolis Macapagal recently.
“Since its launch nearly four decades ago, the Jolly Spaghetti has remained a favorite among Filipino children from different generations and walks of life,” said Luis Berba, Jollibee Brand Manager. “Our newest TVC illustrates that unforgettable sweet-sarap feeling that Pinoys get whenever they eat Jolly Spaghetti. It’s like being a jolly kid again, when every moment is filled with fun, good food, and the company of our loved ones.”
“Xia’s genuine love for Jolly Spaghetti and her cheerful and articulate personality are why we believe she’s the best choice as kid endorser of our product.”
Sweet-sarap moments with Xia
Despite the recent national and global attention the young child actress has been getting through a slew of successful TV shows and viral videos, Xia remains to be like any other Pinoy child. She loves spending time with her family and, of course, eating at Jollibee.
With her doll-like features and wide-eyed innocence, it’s sad to say that everyone fell in love with Xia during the launch. Xia professed that she has always loved Jollibee Spaghetti.
The child actress said. “Even when I wasn’t in showbiz yet, Jollibee has always been my favorite place to eat Jolly Spaghetti with my Mommy, kuya, and cousins. I love it because sweet-sarap, tamis-linamnam siya talaga and it has a lot of hotdogs and cheese. Sana more kids like me will keep eating and enjoy Jolly Spaghetti!”
The Pinoy spaghetti
Jollibee pioneered the introduction of the sweet-style spaghetti in the Philippines. The brand took all the basic elements of a spaghetti dish and elevated it into a treat that Pinoys will definitely love. The rich tomato sauce is carefully seasoned to achieve peak tamis-linamnam goodness. Generous amounts of beefy and juicy hotdog slices are added in for a filling meal. Finally, creamy shreds of cheese are sprinkled on top to complete the one-of-a-kind Jolly Spaghetti taste.
“The Jolly Spaghetti is the Pinoy spaghetti,” added Berba. “Our recipe is tailored to fit the Pinoy palate, which leans toward the sweeter side. It also has that well-rounded flavor that delights the taste buds. Jolly Spaghetti has become a comfort food for many Pinoys and it evokes all those wonderful memories of childhood.”
Enjoy the best-tasting, sweet-sarap Jolly Spaghetti for only P50.00 Solo and P55.00 for the value meal with drink.. This sweet-sarap treat is available in all Jollibee stores nationwide and through #87000 Jollibee Delivery.