Tag Archives: Real Estate

Change-makers, achievers feted by Lamudi

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With the local economy in an upswing, the Philippines’ real estate market is currently enjoying continuous growth. In a report posted from the Philippine Daily Inquirer, the industry is forecast to maintain its growth and remain resilient in 2019

To further quote the article, “Residential condominium supply grew in 2018 with approximately 35,000 units added to the total existing stock. Overall, total cumulative stock last year reached 338,000 units with majority of the stock located in Quezon City followed by Makati City and Taguig City.

Strong demand was observed for newly completed residential units and pipeline of projects from the upper-mid to luxury segments in Makati and Bonifacio Global City (BGC).

The leasing market in Makati Central Business District (CBD) and BGC was mainly driven by the influx of expatriate employees from BPO and online gaming firms while the sales market was fueled by the demand from local and foreign high net worth individuals.” (SOURCE)

For online real estate juggernaut Lamudi, the promising developments in the industry were made sweeter by a number of industry players who went above and beyond in real estate sales. Recently, Lamudi feted these individuals composed of outstanding real estate professionals and brokerage companies at their third annual Lamudi Broker Awards Night held at the Makati Shangri-La.

The Lamudi Brokers Awards is an evening of recognition of the real estate professionals who have demonstrated skilled achievement, superior leadership, high moral character, and professional behavior as chosen among the clientele of the Philippines’ number one real estate platform.

The Lamudi Broker Awards Night is our way to show appreciation to our most successful partners who not only grew alongside the company but helped Lamudi reach great heights in the real estate industry,” says Gilles Hage, Lamudi’s VP for Commercial Strategy

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Lamudi CEO Bhavna Suresh delivered an inspiring message to the best and brightest of the local real estate industry during the recently-concluded Brokers Night 

Lamudi’s CEO Bhavna Suresh formally opened the evening’s gathering. Industry thought leaders were also present in the event, offering an avenue for exchanging valuable insights on how to improve the local real estate industry and the community-at-large.

Elizabeth Ventura, President of Anchor Land Holdings, Inc. highlighted that brokers are an integral part of the overall success of property developers. Meanwhile, Colliers Philippines’ Senior Manager for Research, Joey Bondoc, dove deep into the highlights of the local property sector in 2018 and what can be expected in 2019.

The awards presented were divided into three categories: Individual, Company, and Special Awards. The winners of the Individual and Company Awards were determined via data gathering while winners of the Special Awards were chosen through voting by Lamudi’s partner network with the exception of the Lamudi Partner of the Year award as this was chosen by Lamudi.

Notable winners include Evelyn Samaniego who was named Lamudi Broker of the Year for Luzon and Miyabi Realty for Lamudi Broker of the Year for Luzon.

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CDC Citadines Millenium Ortigas: When finding a Condo unit is both for home and investment 


When I was younger, I thought finding a home would be as easy as 1-2-3: you look at the ads, you do ocular and if you have the money, you go right in and discuss payment terms. 

It’s not when I started to seriously consider investing on a place of my own that I have come to realize that home ownership is not as easy it it sounds. More than getting the money and the finances to sustain your investment, what’s important is for the future home owner to have a clear view on what you want it for? Is it a starter home? An investment piece intended to augment the cash flow? Will it be a family home, where you will be staying for a long time? 

Once you have that out of the way, you need to think about the amenities that the condo offers and how it complements your lifestyle. If you’re the type who loves physical activities like sweating at the gym or swimming – you wouldn’t want to live in a place with no swimming pool or a basic gym right? 


The latest project for of CDC Holdings Inc, together with The Ascott Limited, aims to provide an intelligent and practical choice for future homeowners and business minded individuals intending to expand their real estate portfolio. This latest property rising in the heart of Ortigas offers two varying aspects of city living: as a world-class serviced residence called Citadines Millennium Ortigas Manila under Ascott’s Citadines’ portfolio and as the latest addition to CDC’s affordable but classy condos under the CDC Millennium Ortigas name. 

The secret is by delegating floors 4-24 as serviced residence floors while levels 25 to 30 are for private residence units. Both functions will have a separate entrance and amenities ensuring privacy and security for residences and guests alike. 

As Citadines Millennium Ortigas Manila, the property hopes to attract long-term guests and tenants working for the expatriate community as well as families who love staycations. 


Another thing that sets this property apart is it’s environment friendly design and aesthetics. We had a front row seat as CDC and Ascott unveiled this latest property during the formal turn over of the Citadines Millennium Ortigas Manila. Comfy, chic chairs and lounge sets decorated the lobby which carried the green and gray interiors as manifested by the carpet which extended up to the hallways. 





I, for one, loved the brilliant mix of minimalism and chic styles plus the touch of Filipino influences scattered all throughout the property. 

If you are thinking of extending your real estate portfolio, the Citadines is definitely a good choice. 

Lamudi Philippines and Megaworld join forces to tap the Filipino millenials

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As the young people of today continue to go up the corporate ladder, it is only natural that they start to build their own portfolio of investments. Some starts with having the car of their dreams while some will begin with their first ever real estate investment. The number of millenials looking for their first ever property investment is growing by leaps and bounds. In their search for their first ever investment, it is only natural that – as millenials – they will gravitate towards the first channel where they have a natural affinity: the internet.

This is where Lamudi comes in. The online property portal is the dominant real estate listings portal in the Philippines. Lamudi goes beyond property listings – it makes an effort to fully understand the market.

“Our website’s large amount of page views and visits are indicative of how much more potential buyers and renters look online to explore their increased real estate options,” says Jacqueline van den Eade, managing director of both Lamudi Philippines and MyPropertyPH, which was acquired by Lamudi in 2015.

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Realizing the importance of going digital in real estate, property giant Megaworld has partnered with online property portal Lamudi Philippines to stregthen its online campaign for San Antonio Residence, a new Makati project that eyes tech savvy millenials as a primary market.

“San Antonio Residence is Megaworld’s 20th residential masterwork in the Makati Central Business District. Its location and amenities complement the fast paced lifestyle of the millenials, enabling them to make the most of their time, whether its moving up the career ladder or being with their loved ones,” says Eugene Em Lozano, vice president for sales and marketing for Makati CBD, Megaworld.

Taking advantage of Lamudi’s premiere listings, recently upgraded mobile app and expert market data, Megaworld will up the game in resl estate online advertising. “Now that digital is the way to go in real estate, we believe that Lamudi’s online expertise can help us reach our target market,” adds Lozano.

San Antonio Residence is scheduled to be completed in 2020 and features the first B.O.N.D. (Begin, Open, Nurture and Discover) area, a street fitness park and a two-story mall. This residential project is conveniently located in Gil Puyat Avenue, a stone’s throw away from the Makati Central Business District.

 

See listings for San Antonio Residence at Lamudi here.

Houses and Paychecks: How Long Should Filipinos Work to Buy a Home

This particular piece has been sent to me by leading property portal, Lamudi Philippines a few weeks back. The insight presented hit closer to home — considering one of my fondest dreams is to buy a property I can call my own. I am not alone – in fact, ask anyone Filipino (especially those from the lower middle class) on one of their fondest wishes and always on top of that is to have their own home. Because of the nature of the study, I am posting the complete press release without any revisions: 


A salaried Filipino with more than 20 years of work experience may need 128 years’ worth of his salary in order to afford a house in Makati, the Philippines’ most expensive housing market, according to global property website

On the other hand, this same salaried worker only needs 4.16 months’ worth of his salary in order to afford a home in San Jose Del Monte, Bulacan, one of the country’s most affordable markets based on average home price.

At the other end of the salary spectrum are minimum wage earners, who need to work a staggering 1,449 years in order to afford Makati’s uber-expensive houses, while 3 years’ worth of their income can buy a house in San Jose Del Monte.

These are some of the findings of Lamudi’s latest analysis using its second quarter 2015 listings data, which involve close to 15,000 houses for sale in 289 cities and municipalities across the Philippines. Lamudi’s analysis focused on the top 32 cities and municipalities with more than 100 for-sale inventories.

photo not my property
photo not my property

In order to get Filipinos’ average salary, the global property website used data from PayScale.com, which details the average salaries of Filipino workers based on length of professional experience, and the minimum wage for non-agricultural workers in Metro Manila, as prescribed by the Department of Labor and Employment.

Minimum-wage workers earn Php126,984 per year, while those with less than 1 year, 1–4 years, 5–9 years, 10–19 years, and more than 20 years of experience earn Php215,383, Php257,894, Php458,381, Php875,326, and Php1,430,117 annually, respectively, according to PayScale.com.

Experience

(No. of years)

Ave. Annual Salary

(Philippine peso)

Less than 1 year 215,383
1-4 years 257,894
5-9 years 458,381
10-19 years 875,326
20 years or more 1,430,117
Minimum wage (Metro Manila) 126,984

According to Lamudi, although the results of this study does not represent all employees across all industries, it gives future Filipino homebuyers a picture on how far their income could go based on average home prices in the cities and municipalities included. Average house price range from a very high of Php184 million for Makati, to a low of Php495,999 for San Jose del Monte, Bulacan.

Following Makati as the most unaffordable housing market is Muntinlupa, where average house price stands at Php42.4 million. A salaried worker with more than 20 years’ experience and earns Php1,430,117 annually needs 29 years’ worth of his salary in order to afford a house here. On the other hand, a person who earns minimum wage needs 334 years’ worth of his salary in order to afford a home in Muntinlupa.

Meanwhile, average house price in General Trias, Dasmariñas, San Mateo, and San Jose Del Monte stand at Php1.326 million, Php1.189 million, Php549,259, and Php495,999, and where minimum wage earners will need 10, 9, 4, and 3 years’ worth of income in order to afford a home.

[See attached PDF for data]

ABOUT LAMUDI

Launched in 2013, Lamudi is a global property portal focusing exclusively on emerging markets. The fast-growing platform is currently available in 32 countries in Asia, the Middle East, Africa and Latin America, with more than 900,000 real estate listings across its global network. The leading real estate marketplace offers sellers, buyers, landlords and renters a secure and easy-to-use platform to find or list properties online. For more information, please visit http://www.lamudi.com.ph

Visit Lamudi Philippines on Facebook, Twitter, Google+ and LinkedIn.

In reality, it’s a bit overwhelming to know that to have a property to your name, for people in the middle class like me  — it will probably take a long time before that can be a reality. Well, unless I bag the grand prize in the Lotto then this would be another story. While the allure of homes in Cavite or Laguna continues, this is a bit problematic, especially if you work in Makati.

My goal next year is to reassess again my finances. I am paying off a long-term loan right now, as well as investments in mutual funds and insurance. My desire to invest in real estate remains part of my long-term goals and remains on top of my bucket list.

God willing–and if blessed with better salary and revenue stream–who knows, I might be able to tick this off my list in two years time.

Lamudi: A success story of how a real estate start-up connects people to their future homes

Everyone dreams of owning a place they call their own.

Whether you’re born to wealth or a 9-to-5er with aspirations is to eventually buy a home from the fruits of your hard work, owning a home is a solid testament that you have done well in life. After all, nothing spells success like being a bonafide, title-bearing homeowner.

I should know. For the last five years, I have flirted with the idea of taking the plunge and finally investing in a place of our own. I loved the idea of coming home to a place where I don’t have to share the living room with other family members, where there is a small nook where I can blog, do calligraphy and maybe catch up on work and emails.

I wish buying a home is as easy as filing for financing or a housing loan and making a purchase. Any expert will tell you that part of the process is to research the homes that you want, based on your needs, lifestyle and budget.

Back in the day, people find their homes by reading the classified ads and encircling their options — imagine a series of three-line descriptions, with codes and abbreviations standing in as description of the property. Then, if you are interested you will call the numbers indicated in the papers and arrange for viewing of the home.

The advent of technology has given rise to many apps that made our lives easier. There’s practically a program for everything: GrabCar/Uber to get a ride, Zalora/Lazada to buy stuff off the web, SkyScanner to scour for cheap plane tickets and now, Lamudi/MyProperty PH to look for your future homes.

Real estate experts Lamudi aims to bridge Pinoys to their future homes
Real estate experts Lamudi aims to bridge Pinoys to their future homes

 

(From the press release)

Lamudi Philippines (www.lamudi.com.ph) is now officially the most visited real estate website in the Philippines. Citing its own data and that from web analytics platform SimilarWeb, Lamudi reported that visits to its platform for the first six months of 2015 is 34 percent higher than those recorded for the entire 2014. In addition, at 320,000 monthly visits, Lamudi’s site visits via desktop are now at least 28 percent higher than its nearest competitor.

2015 was also a year of milestones for Lamudi. In February, the company secured $18 million in funding to boost its operations in Asia and Latin America. In May, Lamudi acquired competitor MyProperty.ph to further cement its position as the Philippines’ number one property website.

Jacqueline Van Den Ende, Managing Director Lamudi PH

Jacqueline Van Den Ende, Managing Director Lamudi PH

Henry Winter, General Manager Myproperty.ph
Henry Winter, General Manager Myproperty.ph

A first in Philippine real estate, Lamudi Philippines is also harnessing its massive online and listings data to generate reports and other content for Filipino homebuyers and property investors. For example, Lamudi analyzes data from its listings and regularly publishes content on condo, house, and commercial property price data.

The company’s onsite search data also provides a picture of online property-hunters’ behaviors and preferences. Lamudi found that most Filipino homebuyers still prefer houses over condos, despite Metro Manila’s condo boom, and that Quezon City is the most searched city in the Philippines for properties. Furthermore, Lamudi found that U.S.-based house-hunters are looking for houses more than half of the time (57.8 percent) and that after Quezon City, Makati, and Manila, Tagaytay and Baguio are the fourth and fifth most searched cities by Filipino-Americans.

According to Lamudi Philippines managing director Jacqueline van den Ende, these reports generated from the platform’s data provide sellers, brokers, and property developers much-needed insight to inform their marketing strategies.

“For a while, we’ve known that Filipinos are rapidly moving online to inform their purchase—from clothes, gadgets, and even real estate. But most sellers of real estate still have no idea as to how homebuyers behave online. Our data provides these sellers with data on buyers’ preferences, from location, price range, size, type, and even amenities.”

To tap into mobile-first consumers, the Lamudi Philippines app is now available for both iOS and Android devices, while the website itself has a mobile version. van den Ende said the importance of being available on mobile cannot be overemphasized. In the first half of 2015 alone, 32 and 15 percent of Lamudi’s traffic came from mobile and tablet users. Swedish ICT provider Ericsson also reported in June that mobile penetration in the Philippines will reach 40 percent by the end of this year, thanks to the popularity of more affordable smartphones.

 

To look for your new home or for more infomation on Lamudi, go to www.lamudi.ph.