Tag Archives: events

MySlim knows beauty inside and out; throws support for Ms. Earth Philippines 

mySlim knows the science of beauty.

As one of the country’s safest and most trusted slimming products, mySlim believes in aiding a woman’s journey to beauty both inside and out. Infused with the powerful combination of Yerba Mate, Carnipure and Palatinose, which aids in developing a slim physique, while also keeping skin young looking and supple. 

True to its brand, mySlim is proud to be part of this year’s search for the new Ms. Earth Philippines. The winning candidate will, of course, represent the Philippines as the country vies once again for the crown of Ms. Earth. A pageant unlike others, Ms. Earth has long stood out for using the platform of beauty pageant in advancing and putting emphasis on environmental issues. 

We were lucky to be one of the media people invited by mySlim to meet 10 of the gorgeous women vying for the local title during a recent press presentation – and to get to hear the women talk about their advocacies, their thoughts on beauty and health, as well as their passion to advance their respective causes.

First – and it’s a given – the candidates were all gorgeous: long-limbed, svelte and sexy and rocking 5-inch heels while sashaying the run-way. 

But more importantly, they are really smart: wielding day jobs as diverse as flight attendant, former Senate staff, teacher and even a medical physicist, among others. They are also very passionate about the environmental causes that they support, well-versed on their platform and knows the issues that they push inside and out. 

The girls credit exercise, healthy diet and of course a boost of mySlim for their enviable figures. They are quick to admit that it’s not easy to maintain their curves, but thanks to mySlim, they are given that extra boost to stay healthy and beautiful at the same time. 

That’s because mySlim is a beauty product that works in tandem with healthy lifestyle choices. It is made of all-natural ingredients – Yerba mate, known for reducing fat absorption and allows body to burn fat without shedding muscle mass; carnipure and palatinose serves  as a metabolic booster that helps boost energy and physical performance. 

As mentioned by one of the girls, mySlim is for those who knew that beauty and a healthy body does not come easily; there are no quick fixes – you have to watch what you eat, you have to exercise, you have to sleep late and you have to maintain a positive disposition in life to be truly beautiful – inside and out. 

The new Ms. Earth Philippines will be crowned on Saturday, July 15. Exuding confidence, intelligence and true beauty (both inside and out), I could very well said that any one of these Earth Warriors is truly deserving to take the crown. 


Piolo leads call to “Go Well;” launches this year’s Sunpiology Sugar Wars

Piolo Pascual

Heartthrob Piolo Pascual is like a Pinoy Tony Stark – even without the “Crush Ng Bayan” tag which followed him all his life, Piolo is well-loved and known to his followers as a product endorser, as a savy businessman, a philanthropist and a budding athlete. This is aside from being a loving father, brother and son to his family. 

For a few years already, Piolo has added another title to his already long multi-hypenates. Following his long-term partnership with leading financial services company, Sunlife. From espousing the values of saving up for the future, Piolo is also now the face of Sun Fit & Well, Sunlife’s foray to wellness products and its Wellness Advocacy component, Go Well

“SUN Fit and Well provides coverage for 114 critical illnesses and can help replace funds used for diagnostic procedures and check-ups. But more than a usual health insurance, it provides benefits to keep customers healthy and well. It is available in limited pay and Advantage variants, which includes hospitalization and follow-up care with a specialist,” explains Mylene Lopa, Sunlife Chief Marketing Officer. 

It’s Wellness Advocacy Component, Go Well is a community with a website that provides nutrition tips, exercise ideas, and content about a more mindful life. But more than just an online community, Go Well members can enjoy discounts in partner establishments, as well as free access to regular community classes featuring the hottest fitness trends

The Go Well program introduced its various ambassadors, leading different aspects of wellness. These include Rovilson Fernandez for CrossFit, Bubbles Paraiso for Yoga, Tessa Prieto-Valdez for Yoga, Piolo Pascual for cycling/strength, Sunlife Health & Wellness Manager Jaymie Pizzaro for running and Inigo Pascual for the Youth. 

“GoWell marks Sun Life’s entry into the wellness space,” according to Health and Wellness Manager Jaymie Pizzaro. “GoWell is envisioned to be a wellness community offering credible and relevant health and wellness information and high impact fitness events to help Filipinos live healthier, brighter lives.”

Go Well is available for Sunlife members and non-members. Those interested to live the healthy life can go to www.gowell.com.ph. Varying benefits are available depending on the coverage. 

As someone who fiercely advocates wellness, Piolo is again lending his name to this year’s Sugar Wars Sunpiology Run happening on November 19, 3PM at Camp Aguinaldo, QC. 

Aside from his Go Well co-ambassadors, Star Magic artists will also join the yearly run mixed with fun activities, through the leadership of the Run Rio team. 

In spite the fact that there is a constant influx of new pretty boys, no one can deny that Piolo remains on top of the “hot guys meter” – add to this his acting mettle and his Well-loved personality and it’s common knowledge that he can still give any 20-something guy a run for their money. 

Piolo credits his youthful look and energy (take note: he is nearing his 40s) to his dedication to living a healthy life. Unlike younger guys who strictly watch what they eat, Piolo believes in “eating what he wants” as long as there’s proper moderation and that he works out after. 

He favors cycling now adays but during his early foray to fitness, he has trained with Well-known running guru Coach Rio. In fact, the two had an easy banter during the Q&A, with Piolo noting that it has been a long time winded their last run. 

More than his drop-dead features, its the many facts of Piolo Pascual, the man, that will forever endear him to the public. After all, dor almost two decades in the industry , he remains our one and only “Papa P.” 

(PR) The new Kings of the Road: Cyclists rule the road with BGC Cycle Asia

Filipino riders geared up for thrilling bike action around the roads in Metro Manila last Nov. 21 to 22 for the BGC Cycle Asia Philippines. Close to 2,000 cycling enthusiasts joined the event which featured exciting and challenging categories for children, adults and families.

The event, in its third edition this year, is a part of Cycle Asia, a network of premier cycling events across the region that offers participants the rare opportunity to ride on safe closed public roads in major Asian cities. It was brought here in the country by organizer Sunrise Events, Inc. in partnership with Cycle Asia and Bonifacio Global City (BGC).

“We are excited to continue an active year of sports for Sunrise Events, Inc. with our team-up with BGC and our international partner, Cycle Asia, the BGC Cycle Asia Philippines made it possible for Filipino families to participate in sports activities as exercise to promote their health and ensure a wholesome lifestyle,” said Wilfred Steven Uytengsu, CEO of Sunrise Events Inc.

Prior to the ride events, the entire family were entertained with a wide range of fun activities in the Cycling & Lifestyle Expo at the Ascott Bonifacio Global City Manila, the Official Residence of the BGC CycleAsia Philippines for 2016.

The fun cycling action started in the morning of Saturday, November 21 via the kiddie ride categories starting with the 30-minute Junior Challenge ride and followed by The Kid’s Ride and Tricycle Ride categories. This day proved to be a fun bonding activity for parents and kids complete with post-event ride activities such as the bull ride and kiddie inflatables. 

On Sunday, November 22, were the Adult Ride categories. The event was kicked-off by the Ride with Robbie with Australian former PRO cyclist and three-time Tour de France green jersey sprinter’s classification winner Robbie McEwen. It was followed by the 40km Challenge Ride and the 20km Community and Foldies Community Rides.

According to Mr. Manuel Blas II, Head of Commercial Operations for Fort Bonifacio Development Corp., “The participation in Cycle Philippines through the years have shown us that cycling is here to stay and that it is going beyond being a hobby and sport where people are more and more using it as an alternative mode of transportation to get around the metro. This insight pushed us to implement more bike racks around the city. Furthermore, it also inspired us to experiment with a bike-sharing program which will be launched in the near future.”

With Bonifacio Global City (BGC) as the title sponsor,and with the valuable support of Taguig City, BGC Cycle Philippines has attracted a number of additional sponsors: Gatorade (Hydration Partner), 2Go Express, (Official Courier and Logistics Partner), Ascott Bonifacio Global City (Official Residence) and others including Subaru, Rudy Project, Scott Bikes, Rocktape, Regent, Garmin, Pioneer Insurance, Herbalife, Storybook.ph, Skippy’s bar and Grill and Purefoods Sexy Chix. Philippine Star and ABS-CBN Sports+ Action are the event’s media partners while Goya and Cetaphil are its marketing partners.

For more information, check out the BGC CycleAsia Philippines official website, http://www.cyclephilippines.com.ph.

SeaFair ’15 – A unique outdoor boat show slated December 05-06 at SM by the Bay


Boating, marine and water sports are events that are not familiar to Filipinos in spite the country being surrounded by water. 

Legworks Events aims to change the way Filipinos sees waterspouts and marine activities with the staging of the SeaFair 2015 –an extraordinary outdoor boat and yacht exposition in the Philippines. 

 The prestigious event- a spectacular gathering under one roof of every member of the boating, marine, and water sports enterprise in one extraordinary 2-day exposition will be held on December 5-6, 2015 at SM by the Bay, SM Mall of Asia showcasing the best of the maritime and nautical industry.

 “SeaFair 2015 will hold simultaneous events and water-related activities, which will allow participants and guests to feel and experience the awe of a marine lifestyle, said Eymare Bacasmas-Po , one of the organizer of the extraordinary boat show event.

Exciting activities like Yacht Cruises with private seminar sessions was lined up along the pristine waters of Manila Bay.

Highlights include the Seafair Poker Run. Boats of different make, outboard engine power and various hulls will compete in a game of chance completing three checkpoints and five poker cards to determine the best hand and winner. Race will be from SM by the bay to Corregidor completing a total of 52 nautical miles.

“Another highlight of the event will be the convergence of all yachts to form in the middle of SM by the Bay Seaside area and shall have simultaneous cocktail parties where you could literally hop to each Yacht and enjoy its individually themed revelry. Yacht party shall ensue in the middle of the sea which culminates the night”, added Geraldine Castillo, the assigned Marketing Head of the humungous event.

“A regatta competition which will bring some of the country’s finest Regatta competitors shall be held together with a Dragon Boat competition, from which guests will have the chance to see the basics of Dragon Boating, a fastest growing sport from which the country is feared internationally after its recent slew of commendations garnered abroad”, added Neo Patawaran, Creative Director for Legworks.

 There will also be water simultaneous beach sports activities like the highly anticipated beach volleyball and beach tennis showcasing the national team players and top notch players in their respective fields, as well as a Helicopter City Tour, which shall give guests an aerial view of the event and the metro.

Also included in the line-up of activities are the much-hyped Foam party on ground and Sands by the Bay party with surprised well known DJ’s to paint the town red.

Peripheral activities include:

Display booths of the coolest water sport gear and accessories, the freshest nautical apparel and marine equipment will be displayed and purchased in this expo. 

Food brands from our sponsors and exhibitors will also be part of this spectacle as well as sampling and hosting of luncheon to satisfy the gastronomic delights of the discriminating few.

For more information you may contact: Geraldine Castillo at 515-9903/ 587-4446, +63 917 824 5025.
(Press Release) 


Asia E-Commerce Expo gains full steam with Payoneer, Janet Toral onboard 

The country’s biggest gathering of E-Commerxe professionals and practitioners is now on full-steam as the leading businesses and eCommerce experts and guru has signed up for the one day activity happening on November 25 at the SMX Convention Center in SM Aura Taguig. 

The latest to confirm participation is Payoneer, a global E-commerce by connecting businesses, professionals, countries and currencies with its innovative cross-border payments platform. In today’s borderless digital world, Payoneer enables millions of businesses and professionals from more than 200 countries to reach new audiences by facilitating seamless, cross-border payments. Additionally, thousands of leading corporations including Google, Airbnb, Elance-oDesk and Getty Images rely on Payoneer’s mass payout services.

Also on board is one of the country’s leading experts in eCommerce and considered to be a pioneer, noted and well-respected online influencer Janet Toral. Toral’s participation is expected to be met with enthusiasm by the online community. Toral is credited for her unending enthusiasm and dedication in constantly improving the local online, blogging and eCommerce community.

Recently featured in online news go-to site, Rappler, the Asia E-Commerce Expo is presented by TAG Media and Public Relations to promote the ASEAN region as a premier business destination. The conference serves as a hub for ideas to help executive managers overseeing enterprises across the Asia Pacific region.

For the full list of speakers and for more information, visit http://www.asiaecommerce.ph. For partnership/sponsorship and speaking opportunites, contact the organizer at 09166299381 or at maria@asiaecommerce.ph

Blogapalooza 2015: A first-time attendee’s favorite things 

It’s only been only three months since I started making my blog public. Before, it was more of an online diary of my day-to-day observations and was solely for my consumption. Until one day, sorely missing my lifestyle reporter days and fed up with the usual corporate BS I had to deal with on a daily basis, I decided to make the blog public and position it as a place where brands get representation through clever lifestyle writing. 

Since I am working full time as a Brand and PR head, my attendance to events is usually limited and dictated by my work hours. An event like Blogapalooza has made it easier and more convenient to me to meet new brands and get exposure as a blogger as well. As a “newbie” blogger,” I am grateful to the organizers for the chance to be included. 

Aside from meeting brands, Blogapalooza is an opportunity to meet new friends and reconnect with fellow bloggers who have became good acquaintances and enjoy each other’s company. The event had the vibe of one big school fair for a tightly knit community.

Here are my favorite things during the Blogapalooza: 

1. Meeting off-beat products and innovative ideas like  I Am Cardboard PH 

Mike and Emil of I Am Cardboard PH

If there’s one thing to describe I Am Cardboard – the best I can come up with is that it’s “interesting.” Imagine getting the opportunity to access virtual reality by means of handheld cardboard devices. It’s a fun device which makes you lose track of time once you got your hands on one. 

2. Knowing more about my health courtesy of Dr. Kong’s 

 I have long suspected that I am flat footed since I tend to stumble around a lot. I always credit this to being my usual clumsy self. A visit to Dr. Kong’s disputed one of these two things: that I am flat footed and confirmed that I am just clumsy. Based on the  study done on-site, I have a case of mild high arches of the feet. This causes imbalance and slight pain  during prolonged standing or walking. Dr. Kong offers shoes and shoe inserts that can support the feet. I loved the fact that Dr. Kong gave away discount cards which can be used when you purchase their shoes nationwide. 

3. Yummy food courtesy of Manong’s Lechon Cebu and Bagwings courtesy of FoodPanda



Who will say no to free Lechon, especially if it’s as juicy as the one offered by Manong’s Lechon Cebu? You can immediately sense that a Lechon was in the immediate vicinity after you’ve heard the familiar rhythm brought by a meat clever and paired it with the long line of people seen snaking in the area behind the stage. Owned by the friendly Roland Panares, the Lechon was a hit amongst the bloggers and as early as 11AM, many had already surreptitiously dropped by the booth excited to get a glimpse of the suckling pig. 

 The other long line that day was just outside venue and right by the food truck called BagWings. Brought by premier food delivery app Food Panda, BagWings offered food combinations that was a hit to the Blogapalooza crowd. The usual favorite was the crispy bagnet and buffalo wings combo with ordered backed up to a line that was more than 20 people deep. This nourishment for bloggers was courtesy of the people behind FoodPanda whose booth was one of the favorites that day. I am actually happy that I managed to download their app which comes handy whenever it’s crunch time in the office and people are desperate to order and eat. 

4. Happily geeking out with the Gaming Library 


I went to the Blogapalooza with my ever supportive hubby – and when I asked him which booth was his favorite, he immediately zeroed on the Gaming Library. Gaming Library displayed their board games on sale and even had a staff doing the demo on the store’s many titles at hand. Being geeks that we are, we immediately proceeded to try Halli Galli Extreme, a fun speed game. I look forward to dropping by Gaming Library’s gaming cafe located at Kapitolyo, Pasig one of these days. 

5. Amazing interactive booths from Lactium whose Stress Test was on-point  

The test offered by health supplement, Lactium only confirmed what is obvious considering my current lifestyle. I was given tips for weight management considering my struggles with my weight and was given samples of Lactium which aids in managing stress.  
6. Meeting a lot of brands and knowing more about how businesses tick 

Outbreak Manila


Victoria Court

Ace Water Spa

As someone whose day job is in Branding/PR, I am amazed and impressed how these businesses were able to approach and market their brands considering that Blogapalooza hosted about 800 bloggers writing across various styles (tech, lifestyle, mommy) that day. 

The success of Blogapalooza shows an ever evolving medium of promoting and marketing products and services using the emerging clout of the online influencers. In my day job, it’s an interesting study and interesting experience that will help me a lot as I draw plans for marketing promotions initiatives next year. In my alternate life as a blogger, it is a very welcome opportunity to get my name out there and hopefully gain more name recall as I set out to make this site a more productive and helpful one to brands. 

I hope that I will get to repeat the experience next year and my congratulations again to the team behind Blogapalooza. Their hard work and concern to the blogging community and their promotions of ethical and responsible new media is truly commendable.


 Note: First in a series of posts on Blogapalooza and its participants 

Have you registered already to Asia eCommerce Expo, the  biggest eCommerce show of  2015

As a branding and marketing practitioner, it has been clear to us that the world of digital and eCommerce is an emerging phenomenon. 

With the advent of technology comes the advent of more modern means to reach out to the market at large. By and by, brands has seen this trend and has started to equip itself to the changing face of modern marketing. 

One of Asia’s biggest marketing and eCommerce expo is happening on November 25 as TAG Media announces the opening of the    eCommerce Expo to be held at the SMX Convention Center, Taguig, from 8AM to 6PM. 

(Press release)


The expo is expecting 1000 visitors on the event with 30 Exhibitors from different industries; Hotels & Resorts, Manufacturing, Telecommunications, Tourism, Automotive, Hospitality, Business Process Outsourcing, Academe, Health, Food and Service to showcase their products and services an to give you gigantic discounts from their packages.

The main objective of the event is to empower the start ups and traditional organizations to adopt E-Commerce & to learn from the following sessions and discussions about; EPrivacy, Elogistics, EPayments, Market Analysis, Digital Marketing, CRM, Strategy, E- Commerce and Going Global. 

The organizers will present Start Up Innovators who submitted their profiles to share to the attendees their products, new ideas and services and possibly to meet their prospective partners. We are giving each Start Up Companies 5 minutes to present their innovation, company profiles, products and services for everyone to see. Some inventors and innovators are going to mentor them after their presentation in a panel discussion. 

These StartUp Innovators are the future of this generation with an idea that’s disrupting their respective industries. 

• Dhang Tecson- Fishers and Changemakers 

• Jojy Azurin – Horsepower.ph

• Jade Dolor- PackingDelicious.com

• Julio Miguel Azurin- Plato.ph 

• Luis Sia- Prints.ph

• Mark Aethen Agana- ReShop.ph 

• Robert Suyom Jr.- Snipe.ph 

#AECoE is not just about learning, empowerment and inspiration but a potential future collaboration that’s why we allot time for networking. 


• Constantin Robertz- Managing Director, Zalora

• Lars Jeppesen- CEO, Tech One Global

• Jacqueline Van Den Ende- Managing Director, Lamudi

• Kristian Melquiades- General Manager, Viber

• Janette Toral- Founder, Digital Club Filipino

• Subir Lohani- Managing Director, Carmudi

• Chinkee Tan- Book Author and Radio Host

• Robert Yupangco- CEO, Yupangco Group of Companies

• Frederic Levy- Founder & CEO, CashCashPinoy

• Camille Montejo- CEO, Tree Top Adventure Inc. 

• Bjorn Pardo- CEO, Xend Business Solutions

• Quentin Boucher- Managing Director, Ensogo  

• Amor Maclang- Director for Communications, Geiser Maclang Marketing Communications Inc. 

• Mannix Pabalan- CEO, Hashtag Digital 

• Chris Kiklas- President, EmLogis

• Pocholo Gonzales- CEO, Creativoices Production

• Spanky Enriquez- Corporate Communications Consultant 

• Mike Grogan- Founder, BestOfYou Consulting 

Speakers are leaders from different industries and engaged in momentous pursuits of significance to the ASEAN region. Attendees are senior business people, high-ranking government officials and media journalists.
Registration Fee per delegate: Php 3,000.00 (Inclusion: Snacks, Elegant Lunch, Conference and Expo.) 
Interested to be part of this experience? There are 3 easy steps to register:

1. Deposit the registration fee to 

TAG Media and Public Relations

BPI Checking Account # 1680 0010 29

2. Scan the deposit slip

3. Send the scanned copy to maria@asiaecommerce.ph

For more information, please check http://www.asiaecommerce.ph & for partnership/sponsorship and speaking opportunity, please contact the organizer at 09166299381 or at maria@asiaecommerce.ph. TAG Media and Public Relations is the organizer of Asia E- Commerce Expo 2015.