Get that Hallyu-worthy skin as Korea’s “So Natural” launches in the Philippines

When I started becoming interested in K-Pop waaaaaaay back in the early aughts, one of the things I loved about them Hallyu-babes and boys is how great-looking their skin is. It’s smooth, clean-looking and very fresh. When I saw how big their skin-care market was, and how inclusive it was (extensive skincare and cosmetics are also for men, yes — thank you very much), I became more interested to use only Korean or Japanese skincare products on my face.

It began with the first The Face Shop stores which opened in the Philippines until I was able to go to Korea myself and got to know a lot of other products that I loved, including Labiotte, Nature Republic and a lot more which wasn’t present yet in local shores. I became more partial to products that use all-natural ingredients not only because it has a lesser carbon footprint but also because, in reality, that’s what’s really good for my skin.


That’s why I am so excited to know that another all-natural skincare brand has found its way to the Philippines. So Natural was founded in 2007, a beauty company that sells its products exclusively online.



So Natural believes in strengthening the natural properties of our skin, inspired by nature and formulated carefully, using the philosophy healing in creating a healthy, beautiful skin that is best-achieved through intensive research and product development using only the best ingredients only found in nature.

So Natural features these beauty lines that everyone should look out for So’natural, a highly functional, dermatological based line; the pure which touts to be purest line in naturalism; and powder 4 room which is a creative and unique make-up line

Some of their best-selling products include:


Out with the toxins and in with the baby smooth skin finish. Create a fresh and youthful skin with this mud mask. Take out sebum, dirt and toxins in one go. It includes activated volcanic ash and a blend of plant extracts. It detoxifies and cleanses the skin as well as providing hydration and a nutrient boost for a clear and radiant skin.

CENTELLA ASIATICA OINTMENTSo Natural CENTELLA ASIATICA OINTMENTIt contains the highest level of Centella Asiatica 1% that effectively soothes and calms the skin. It also helps rejuvenate wounded skin and also serves as a powerful micro-thin defense membrane on the skin surface to protect it from external stressors and diminish scars. 

ALL-KILL BLACKHEAD NOSE STICKSo Natural ALL KILL BLACKHEAD CLEAR STICKFirst — I LOVE the name. In Kpop language, all-kill means to actually top all music charts or emerge as number one in all music shows during the promotion period. So, I can already say that this will be my favorite product, just by the witty name alone. All-Kill stops you from pricking away those nasty blackheads and whiteheads (which leads to further skin damage, btw) just by simply swiping away those blackheads with the All Kill Blackhead Nose Stick. It contains charcoal powder and yellow cleansing grains containing silica and vitamins that reduces blackheads and whitehead while making your skin smooth and clear.

ALL-DAY TIGHT MAKEUP SETTING FIXERSo Natural ALL DAY TIGHT MAKE UP SETTING FIXER-SPRAYStay fresh all-day with smooth and smear-free make-up with the All Day Tight Makeup Setting Fixer. It helps makeup stay put on the skin and has perfect coverage using a fine mist. It’s also enriched with lemon, tea tree, Centella Asiatica extract that will help make your makeup look more refreshing and hydrated.

With these exciting products coming into the Philippines this year, Filipino customers can get to experience the difference of switching to all-natural products and the best of Korean Beauty all in one site. All of these best-selling products and a huge range of So Natural products and more can be found on the official website of Seoul Unni (, which also houses some of the biggest natural skincare brands onsite.


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