In a highly-anticipated launch celebrated by Filipino creatives, trendsetters and tastemakers, OPPO Philippines officially introduced to the market their Reno series – comprised OPPO Reno and the OPPO Reno 10x Zoom.
Because smartphones nowadays go beyond sending messages, taking calls and even surfing the internet; and has, in fact, become literal extensions of our individuality and self-expression – this latest series from Oppo melds technical sophistication with artistry. Oppo has ensured that the new series is packed with features that any creative mind will love.
A thrust in photography: bridging the creative gap from all focal points
If you are like me whose phone has become the primary means to take photos — whether to capture a moment or as a means of self-expression, then Oppo Reno and its top-of-the-line iteration, the Reno 10X Zoom is one that can simply make your heart beat.
Photography is the series’ main thrust and is the most obvious tool for creativity and artistic expression. The lineup’s cameras are bound to defy limits: the Reno comes with a 48MP plus an additional 5MP PDAF; while the Reno 10x Zoom takes it a step further with OPPO’s first full-focal-length triple camera system featuring 48MP(IMX586), 8MP(wide angle), and 13MP(telephoto). The Reno 10x Zoom also features the much-talked-about 10x hybrid zoom and 60x digital zoom – the first of its kind in the smartphone industry, allowing users to bridge any gap that limits their creativity.
Both units are also equipped with OPPO’s iconic Ultra Night Mode 2.0, Color Mapping, 4K video, and Dolby Atmos speakers. The Reno 10x Zoom is even accompanied with Audio 3D and Audio Zoom to capture rich and true-to-life audio output. With larger AMOLED screens that completely do away with the notch, this series allows for a full panoramic and immersive view that makes the most of their screens – 6.6-inches and 6.4-inches on the Reno 10x Zoom and the Reno respectively. This notchless design innovation is made possible by the exquisite new pivot rising camera.
To defy any limits against creativity, the Reno series is powered to aid and inspire the creative soul in you. The Reno 10x Zoom delivers peak performance through its Snapdragon 855 chipset while the Reno runs on the Snapdragon 710. Both units carry 256GB ROM and feature VOOC 3.0 fast charging which allows low-voltage fast charging while gaming or streaming video, without emitting excess heat or limiting performance.
Present during the launch were Oppo Philippines big-wigs led by its VP for Marketing, Jane Wan. Filling the packed event halls were industry partners, as well as members of the media who raved about the amazing features of the new phone.
OPPO Reno launch brings local creatives together
To further highlight Reno’s thrust on supporting an enhancing the beauty of creativity and self-expression, the brand introduced its roster of Reno brand ambassadors, The Reno Collective, composed of local music scene’s crowd favorite IV of Spades, who treated guests with a compact set of their best hits; along with contemporary artist Dex Fernandez, film director Treb Monteras, photographer Magic Liwanag, plus fashion-forward sibling duo Daryl Chang and André Chang.
The Reno Collective was curated to shed light on what the Reno series embodies and values: creative freedom and artistic expression, taking shape in all forms and aesthetics. The brand collaborated with many artists from different facets of art all housed under The Reno Collective to help bring to life the campaign’s vision – to spark creative inspiration.
At the event, notable artists Dex Fernandez and Treb Monteras unveiled their commissioned artworks depicting their own definition of creativity with the OPPO Reno series through a series of art installations that integrates the highlight features of the phone: 10x Hybrid Zoom, Wide Angle and Ultra Night Mode. The immersive art installations enabled the guests to test the different key features of the Reno 10x Zoom smartphone much to their delight.
Can’t wait to get your hands on your own Reno? Pre-order for Reno was until June 20, and became officially available to 500 select Oppo stores last June 21, with an SRP of P26,990. Meanwhile, pre-orders for the Reno 10x Zoom started last June 21 and will run until June 30 and will be initially available in 100 select OPPO stores on July 1. Reno 10x Zoom will retail for P45,990. Those who pre-order will get a free Gimbal Stabilizer worth P5,999. The Reno series will be available through Globe, Smart, Lazada and select OPPO concept stores.