SM’s “The Tasting Corner” encourages you to go for “The Perfect Serve”

Everyone loves a good selection of wines and spirits in every party. In fact, an oft-quoted meme has turned into a nice reminder why the presence of alcohol often predicts a party is a success:

However, did you ever felt like serving spirits as is, straight from the bottle always seemed like a waste of perfectly-good alcohol? How do you even liven it up a bit?

SM’s “The Tasting Corner” came up with a solution that will excite enthusiasts

For a limited time only, buyers sample some of the most iconic premium wines and spirits in the world at the Tasting Corner in selected SM Markets.  This innovative new concept is the first of its kind, and a rare experiential opportunity for those who are curious about premium brands to sample these drinks in their “perfect serve”.

Knowing the perfect serve

The perfect serve is the way in which wines and spirits manufacturers recommend that their drinks be served.  Most perfect serves are surprisingly not common knowledge, and quite often they are not how everybody drinks it.

For instance, most Cognac aficionados would never think to mix Hennessy VS with ginger ale and a slice of lime, but that is exactly the way in which Hennessy recommends that Hennessy VS be enjoyed.

Everyone knows the proper lick, shoot, and suck routine for drinking room temperature Tequila, but Jose Cuervo actually recommends Tequila chilled to a precise temperature, and taken straight up.

Hardcore Scotch Whisky drinkers usually prefer their Scotch neat or on the rocks, Johnnie Walker actually recommends mixing Johnnie Walker black with ginger ale or cola.  And while wine connoisseurs everywhere will usually insist on room temperature serving for most if not all wine, Carlo Rossi and Los Cardos actually recommend that their wines be chilled.

The best thing is there is no need to try to imagine what that is like, these and other perfect serves are in store at the Tasting Corner, to sample for free.

Contrary to popular notion, knowing the best way to enjoy your alcohol doesn’t rely on tour alcohol tolerance and it also doesn’t make you an alcholic. Most likely, you will end up as the one who mixes the best drinks and knows all the “good stuff.” If this leads to more party invites and bonding with friends — congratulations, you now have a better social life than us.

Tasting Corner’s sampling activity is the brainchild of Mr. Antonio Villasenor,CEO of Blue Mountain, the exclusive distributor of wines and spirits in all SM Markets: “The main objective of the Tasting Corner is to give our valued customers a new shopping experience at SM Markets’ Wine & Liquor Section.We are giving them a unique opportunity to know top wine, liquor, and beer brands with the help of our Brand Ambassadors who will not just share their expertise but let them taste the liquor themselves; so they may compare and pick which brand suits them the most”.

Freebies and free samples at the Tasting Corner

The Tasting Corner is a Pop-up store that will appear in selected SM Supermarkets and Hypermarkets between August 16, and November 8.  Free samples of brands such as Johnnie Walker, Hennessy, Jose Cuervo, Fundador or Carlo Rossi, and Los Cardos will be available throughout the Tasting Corner’s limited run.

The Tasting Corner will also offer exclusive discounts/price offs, and lucky Tasting Corner customers can also walk away with premium branded giveaways such as overnight bags, flasks,glasses, pens, and many others.  Johnnie Walker fans will love the SM 60th anniversary commemorative bottles.

The complete schedule of the Tasting Corner is as follows: August 15 to 30 in SM Hypermarket Mall of Asial; August 17 to 30 in SM Supermarket The Podium, and SM Hypermarket North EDSA The Block; August 31 to September 13 in SM Supermarket Megamall B and SM Supermarket Makati.  September 14 to 27 in SM Supermarket Aura and SM Hypermarket Pasig; September 28 to October 11 in SM Supermarket Cebu; SM Supermarket Fairview, and SM Supermarket San Lazaro; October 12 to 24 in SM Supermarket Southmall and SM Hypermarket Clark; October 26 to November 8 in SM Supermarket Lanang Davao, and SM

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