What do you remember when you hear the word, SPAM (R)?
More often than not, you’d remember chunky, juicy meats cut into thick slabs and fried into crispy perfection. It will be either sandwiched between a piping hot pan de sal or monay; or served with sunny side-up eggs and garlicky siningag. For Pinoys, SPAM (R), in its fancy packaging, evokes memories of balikabayan boxes, fancy supermarkets and PX goodies in Subic where people hoard SPAM (R) in boxes. Truly, it has become a staple in every kitchen and every pantry of Pinoy families.
Suffice to say, it is safer to assume that everyone loves SPAM. But did you know that you can prepare your favorite SPAM anyway you like it – chop it, slice it, fry it, or bake it. Or if you’re feeling extra adventurous why not make SPAM sisig?
Personally, I love my SPAM (Classic!) as SPAM (R) MUSUBI, lying on a bed of hot vinegared rice and wrapped in nori strip. Yum.
To further introduce this yummy wonder to the public, SPAM recently embarked on a massive campaign, starting with a grand launch held at Glorietta Activity Center in Makati, which highlights helping its loyal Pinoy following find ways to enjoy their SPAM (R) through a cooking demo by Chef Sherwin Tee. Showcased during the event are some easy Filipino recipes like SPAM (R) Tokwa’t Baboy and Sisig, and even international fares like SPAM (R) Fried Rice and SPAM (R) Tacos.
A touching part of the program is when SPAM (R) presented Children’s Hour with a check worth PHP100,000, which came from the proceeds of sales of the Make a Hero SPAMWICH.
But the highlight, undoubtedly, is the launch of SPAM’s very own boy band, ALL4SPAM (TM). The four member group sung and danced their way to the heart of the many event attendees for their playful personalities.
Members are SUPREEZY, the bad boy who loves his SPAM (R) Hot & Spicy; MAD MIC, the good ball who can’t get enough of SPAM (R) Bacon; PEPPER, the pretty boy with a taste for SPAM (R) Classic and lastly, ACE, the cheesy romantic in love with SPAM (R) Cheese.
“The SPAM (R) team highly recognizes the love that the Philippines has for SPAM (R) products, and we are truly thankful for the support that we’ve received over the years. We have specifically chosen to launch the SPAM (R) Can! Campaign in Manila because we see the potential to grow the market of SPAM lovers by showing consumers how versatile SPAM (R) products are. And because Filipinos are known to be some of the most talented singers in the world, launching a boyband, ALL4SPAM (TM) made complete sense to reinforce what the brand can really do,” says Jaynee Sherman who is the Seniot Brand Manager of the SPAM (R) Brand, Hormel Foods International Division of the Hormel Foods Corporation.