Solane: Fueling Filipino mealtime memories; launches “Dapat Lang” campaign

The best memories of my family usually involved copious amounts of food; either from a restaurant or from our homey, little kitchen usually filled to the brim with spices and other knick-knacks. My father, a simple man with simple taste like in life, has a way of showing us his love and devotion by cooking Us food – tons of it. A proud bicolano, he cooks a mean Laing the same way he churns out an amazing pot of Kare-kare

Like all Filipino families, we love to eat and we love to cook. This love is manifested by our late consumption of grocery supplies and the abuse usually heaped on our decades-old stove. And we’re not even on the subject of our family’s LPG-consumption. 

The LPG is probably one of the heaviest-used items in the kitchen. While there are a lot of LPG providers in the market today, how assured are you that your provider is giving you high-quality, safe, reliable, LPG product? 

Solane, the brand by leading LPG solutions company Isla LPG Corporation, answers to this requirement. 

True to its identity as the leading LPG brand in the country, Solane brings to core its commitment to nation building with the launch of its advocacy campaign that aims to remind consumers of the importance of family and positive family values. Dubbed the “Dapat Lang…” campaign, the program emphasizes the importance of doing the right thing, for the family, for others and society as a whole. The campaign also touches on the importance of bringing back traditional Filipino values which have somehow been misplaced in our technology, fast-paced, modern-setting. These values include the commitment to family, honesty, hard work, respect for others and integrity. 

ILC CEO Ruben Domingo

“As we prepare for the many changes happening in our environment, we at Isla LPG would like to remind everyone of the Filipino values that define us as a people and to put importance on the family, being a good neighbor and a valuable member of society,” said ILC-CEO Ruben Domingo.

Domingo adds, “Our new campaign reminds all of us – our consumers, employees and business partners – to do the right thing in everything we do, all the time, wherever we are, in order to truly bring out positive change in all of us.”

Part of the campaign is the launch of a new website, which outlines the various ways which Solane stakeholders can live out the new campaign principle in their everyday lives. The site also features a blog that will serve as a way for Isla LPG to communicate directly with its consumers, especially moms. The blog will feature quick and easy recipes and helpful and time-saving tips on cooking for the family, keeping a saw environment at work and home, and more. 

Introducing the new Solane website

For its part, Isla LPG lives out the Dapat Lang campaign by doing what it does best since the brand Solane was launched almost five years ago – to provide consumers with an LPG brand they can rely on. 

Isla LPG offers Solane Hatid-Bahay Service, an exclusive service provided to Solane LPG residential customers. ISLA LPG’s well-trained riders conduct a Weight Check in front of customers using calibrated portable weighing scales, assuring households of value for their money. The Solane Hatid-Bahay riders also perform the 7-Point Safety Check free of charge to help ensure the safety of consumers and their families. This includes checking the surroundings, o-ring, regulator, regulator and valve connection, hose, hose connection and flame quality. 

As someone whose life very well revolves around her family, this brings me peace of mind. It assures me that whenever my father cooks a hearthy lunch or dinner, he is using only the best and safest LPG brand in the country. 

Make Solane your trusted partner in preparing hearthy meals for your family. Call the Hatid Bahay Hotline at 887-5555 or 0918-887.5555. 

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