Chutzpah and Swish: Have the confidence to say it when it really matters

There are times in our life when we have to speak up in order to get what we want. In my line of work in Corporate PR, communication is a way of life. You have to speak up, say what you mean to say to get things done – whether it’s a presentation of your yearly budget to the Board, socializing with the media or even every day communication with team members. 

An old mentor used to say that PR work takes a lot of Chutzpah


It’s defined in the Merriam Webster dictionary  as having the supreme self confidence or courage that allows someone to do or say things that may seem shocking to others. While chutzpah used to have negative connotation, especially in its Hebrew or Yiddish roots where it is used to describe someone who oversteps boundaries; it has taken a more tongue-in-cheek meaning in modern times. Now used to express audacity, extreme courage and supreme confidence; chutzpah is a term that I closely associate in my line of work. 

In this business, you have to have a certain level of chutzpah to get what you want. In my case, because I am a closeted wall flower, I usually rely on confidence and a heavy dose of courage to get through presentations, meetings and social events. Hard as it may seem to believe, I really don’t like socializing since my shyness is often mistaken for aloofness. Having a resting bitch face doesn’t help either. 

But there are instances where having confidence and guts of steel isn’t enough when you communicate with other people. Of course, you have to know your stuff. I believe that knowledge and intelligence is one of the biggest confidence booster. Second, you have to look presentable and clean. You don’t have to look like a fashion model, but proper hygiene and being easy on the eyes helps a lot. This means that your hair should be combed, your clothes should be clean and pressed and — for the love of God — your breath should be fresh. 

No matter how good you look or how witty you may seem to be, but if your breath stinks, I can assure you it’s the one thing that people will remember about you. Not the face, nor the sense of fashion or the looks, but you will forever be known as “the person with the bad breath” 

Aside from brushing your teeth and maintaining good dental hygiene, it also helps if you have a quick remedy for times when brushing your teeth is out of the question and you are due to meet with people you need to impress. 

Recently, I discovered a product that now holds a permanent place in my pouch: 


Thanks to the good people behind Swish who gifted me my Swish stash enough to last me a few months, I can feel confident speaking no matter where I am and no matter who I an talking to. While the Peppermint Fresh variant tasted good, I am partial to the Arctic Chill variant. 


To use Swish, just spray one to two pumps into your mouth. It automatically freshens your breath in 10 seconds, killing germs and bacteria in the mouth to eliminate bad breath. 
Swish is alcohol-free and sugar-free. 

So the next time you need to speak and you lack the confidence, think about Chutzpah and don’t forget to #SayItWithSwish

For more information, go to the Swish Facebook page

Here’s a fun video from Swish.

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