Philippine Airlines (PAL) has the distinction of being the country’s premiere airlines. Playing a significant role in the country’s history and interweaving its tale to that of countless Filipinos – whether travelers or OFWs – PAL prides itself of being part of the Filipino psyche. More than its “Filipinoness” PAL is recognized for its excellent customer service through its highly-recognizable affable flight attendants who embody the beauty and gait of the modern Filipina.
PAL is capturing new frontiers once again as it goes beyond offering the usual souvenirs found at the back page of the inflight magazine. This is through the launch of BOUTIQUE, PAL’s stand-alone shop offering expertly-curated and cleverly designed premium items that will interest both PAL-flyers and the public alike.
We were given the opportunity to be one of the first to see Boutique’s offerings and I was impressed on the craftsmanship and beauty of the items available.
True to PAL’s commitment to bring out the best in the Filipino, the 75 year old airline has collaborated with some of the best Filipino designers and craftsman in each of the item being offered. Journals, pouches, t-shirts and hoodies were designed by Team Manila while the toiletry travel set is in coordination with Bath Origins. Chef Tony’s also offered especially flavored popcorns exclusively to PAL Boutique.
Also available are PAL-branded items like the miniature plane and the 75th anniversary fan.
As a treat to attendees, PAL staged a short fashion show featuring its own employees as models showcasing Boutique’s latest offerings. The launch was also attended by PAL’s very own Chairman, Mr. Lucio Tan along with other PAL bigwigs led by Mr. Jaime Bautista, its president & COO.