alcatel’s three new products shakes up the Philippine mobile market 

alcatel is ready to up the ante within the local mobile industry with the introduction of three new mobile devices: IDOL 4S+VR as their latest in smart phones; MOVE TIME TRACK AND TALK Watch for wearables and their latest tablet PLUS 10 with 4G LTE keyboard. 

Asserting its presence in the local mobile industry, the launch of its latest range of products is alcatel’s way of showcasing its use of the most dynamics and aggressive mobile technology while being committed in giving Filipino consumers premium level of consumer experience that is distinctly alcatel. 

“alcatel has been known globally to redefine the mobile mass market with its latest technologies that has been designed to be accessible by everyone,” says Liza Woods, alcatel Regional Director for Asia Pacific and Country Manager for the Philippines. Woods further highlighted the brand’s commitment to its customers: “We continuously seek to deliver customized user experiences with innovative, feature-rich, high performance mobile devices that allows consumers to do more, create more and enjoy more moments of joy everyday.” 

True enough, the introduction of the IDOL 4S + VR, the flagship product for this latest launch, led the the roomful of journalis and writers exlaim in amazement. 


Made with the millennials distinctly into mind, the IDOL 4S guarantees that every young, hip twenty something will never get bored again – thanks to the development of the Boom Key. 

Akin to Tony Stark’s J.A.R.V.I.S. – the Boom Key gets the job done – quickly, efficiently and in a very fun way. It allows its user to take photos and videos, listen to music, play games and other user interface. As Woods puts it, “It boom-ifies everything, from the sound to photos to gaming. Something we’re really excited about as well is that we’ve augmented our flagship’a multimedia experience: the large screen with great views from all angles, powerhouse audio and a top-of-the-line camera with dual flash. 

Because generation now is all about the visuals, the pion comes with a 16-megapixel rear-facing camera and 8-megapixel front camer. It also has a 2k AMOLED screen display and a quick charge battery that can last all day. The innovative packaging design transforms into a pair of virtual reality goggles that create virtual reality experience anytime and anywhere. 

alcatel’s second product answers to parents who now deals with a digitally-connected child. The MOVE TIME AND TRACK watch for children is designed for kids ages 5 to 9 years old and allows parents to call or send them voice messages. 

Designed to be stylish and smart, MOVE TIME uses a blend of GPS, GSM and WI-FI to locate a kid’s location within 60 seconds using the most accurate information, both indoors and outdoors–thanks to a dedicated cloud service.  It is compatible with IOS7 and Android 4.3 and above. 

Mr. Vittorio Di Mauro, general manager of Smart Connectivity at alcatel , shows the new Plus 10


Rounding off the three new mobile products is alcatel’s first 2-in-1 device, the Plus 10 with 4G LTE Keyboard, equipped with Windows 10. 

The Plus 10 tablet can be used in laptop mode to type documents or create spreadsheets and in dock mode to display presentation and slides. It can also be connected to a hard drive, mouse, USB key and a secondary screen. It is compact and 40 percent than the average laptop. 

The tablet and 4G LTE keyboard combined have a total of 8,410mAh which lasts a full 8-hour working day. The keyboard also serves as a WIFI hotspot which can accommodate up to 15 users. The PLUS 10 has a front and rear-facing camera, with front flash that makes it ideal for video calls. 

alcatel executives during the recent media launch of the new mobile devices: Mr. Alain Lejeune, senior VP & GM of Worldwide Mobile Phone Division; Mr. Laurent Labbe, VP & GM of Global Quality & Global Customer Care; Ms. Liza Woods, regional director for Asia Pacific & Country Manager for the Philippines and Mr. Vittorio Di Mauro, VP & GM of Smart Connectivity Business Division


alcatel, currently the world’s fifth largest mobile device manufacturer, is confident that its latest line of products will resonate with millennials and the Generation Z with its simple, personal, authentic and fun approach. 

alcatel’s latest line of mobile devices will be available in June 2016

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