Lamudi Philippines and Megaworld join forces to tap the Filipino millenials


As the young people of today continue to go up the corporate ladder, it is only natural that they start to build their own portfolio of investments. Some starts with having the car of their dreams while some will begin with their first ever real estate investment. The number of millenials looking for their first ever property investment is growing by leaps and bounds. In their search for their first ever investment, it is only natural that – as millenials – they will gravitate towards the first channel where they have a natural affinity: the internet.

This is where Lamudi comes in. The online property portal is the dominant real estate listings portal in the Philippines. Lamudi goes beyond property listings – it makes an effort to fully understand the market.

“Our website’s large amount of page views and visits are indicative of how much more potential buyers and renters look online to explore their increased real estate options,” says Jacqueline van den Eade, managing director of both Lamudi Philippines and MyPropertyPH, which was acquired by Lamudi in 2015.


Realizing the importance of going digital in real estate, property giant Megaworld has partnered with online property portal Lamudi Philippines to stregthen its online campaign for San Antonio Residence, a new Makati project that eyes tech savvy millenials as a primary market.

“San Antonio Residence is Megaworld’s 20th residential masterwork in the Makati Central Business District. Its location and amenities complement the fast paced lifestyle of the millenials, enabling them to make the most of their time, whether its moving up the career ladder or being with their loved ones,” says Eugene Em Lozano, vice president for sales and marketing for Makati CBD, Megaworld.

Taking advantage of Lamudi’s premiere listings, recently upgraded mobile app and expert market data, Megaworld will up the game in resl estate online advertising. “Now that digital is the way to go in real estate, we believe that Lamudi’s online expertise can help us reach our target market,” adds Lozano.

San Antonio Residence is scheduled to be completed in 2020 and features the first B.O.N.D. (Begin, Open, Nurture and Discover) area, a street fitness park and a two-story mall. This residential project is conveniently located in Gil Puyat Avenue, a stone’s throw away from the Makati Central Business District.


See listings for San Antonio Residence at Lamudi here.

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