Work out in style: Under Armor makes you look good while you sweat 

Press release 

CoolSwitch Capri Tights; UA CoolSwitch Run Short Sleeve T-shirt – specially created with Under Armour’s CoolSwitch technology to empower you to perform longer 

   

  

Looking good while you sweat provides good inspiration to ditch the extra poundage. Under Armour, on the forefront in innovation of high-performance sportswear apparel, brings sporting professionals and aspiring athletes its latest Under Armour CoolSwitch technology, unveiled as part of the Spring/Summer 2016 Collection, hitting stores in mid-February.

With the tagline “You are the sum of all your training”, Under Armour’s Rule Yourself campaign represents athletes’ and fitness enthusiasts’ willpower to never give up, and the constant push to better themselves. 

Under Armour’s CoolSwitch technology cools your body and skin when you start to heat up and sweat. The technology blends three unique active cooling agents, integrated for the first time ever in an apparel application, with each of these ingredients delivering a specific benefit over the course of a workout to help athletes stay cool.

The first ingredient serves to pull heat energy away from the skin, providing an instant cooling sensation, while the second is activated by sweat – as an athlete begins to sweat, it kicks in to supercharge the body’s natural cooling mechanism. On top of aesthetics purposes, the ‘crystal’ print that characterises CoolSwitch apparel also plays a functional role. The final ingredient is the same technology of that used in NASA spacesuits. In the process of changing phases from solid to liquid, this special material absorbs and stores heat energy within the binding agents in the ‘crystal’ print.

 While each ingredient performs a specific function, it is the unique combination of these active ingredients that gives rise to Under Armour CoolSwitch’s unprecedented active cooling capability. As a result, during a workout, CoolSwitch wearers feel cooler, less physically taxed and their skin temperature stays lower, allowing them to exercise longer. With Under Armour’s CoolSwitch technology, it is a leap forward for athletes and fitness enthusiasts everywhere to maintain and further their fitness and wellness journey.

 

Clock That Last Lap

  

With a strong emphasis on running this season, Under Armour has updated its range of athletic footwear with new and improved designs for the popular UA SpeedForm® Apollo and UA SpeedForm Gemini styles. No matter your goals – to run fast, run long, or run strong, these new footwear designs will help you attain them.

The UA SpeedForm Apollo 2 features a perforated arch and tongue with ultrasonic seal for durable breathability, and utilises arch reinforcement construction on the medial side for a precise fit and foot guidance for a more efficient faster ride, making for swift and fast runs. The dual-layer midsole also combines Charged Cushioning and Micro G® for the ultimate blend of cushioned support and explosive responsiveness. Additionally, anatomically placed flex grooves aid the transition from heel to toe for the most efficient performance.

 The freshened UA SpeedForm Gemini 2 showcases a new ArchForm fit system for additional support and better fit and feel, and upgrades made to the mesh increases breathability. The full-length dual layer Charged Cushioning midsole also delivers superior impact protection, energy return and adaptive support, and is anatomically designed to deliver a superior heel to toe transition for runners looking to go the distance.

 Under Armour also offers the UA Streaker Tee which consists of a moisture-wicking blend of spun polyester and elasterell, and is lightweight, anti-microbatic and comfortable. This tee is designed with side seams to reduce cling and chafing, and allows full stretch and recovery without absorbing sweat.
Committed to their aim of making all athletes better, Under Armour has also released new designs to the brand’s key ArmourVent™ and HeatGear® technology to provide ultra smoothness, enhanced ventilation and extreme comfort, as well as new designs for the UA Armour Bra. Updated design lines and trims have been made to Under Armour’s signature compression gear, where the new performance flex panel maximises mobility and relieves chafing and abrasion.

 For super hero geeks, Under Armour’s Alter Ego line offers upcoming releases of the Batman vs. Superman Collection and Captain America: Civil War Alter Ego Collection definitely pleasing fans of DC and Marvel characters. 

 The Under Armour Spring/Summer 2016 Collection will be available at all Under Armour brand houses and shop-in-shops beginning February 2016. 

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