Aboitiz brings fashion and the environment together with ECOUTURE: Green Fashion Revolution

Four schools go head-to-head on January 30
The world of fashion exists in its own bubble where glitz and glamor are the norm. However in the Philippines, one organization is pushing for the youth to celebrate their creative pursuits while showing their concern for the environment. 

   
 Aboitiz Group is bringing its annual Green Fashion Revolution Green Fashion Revolution to Manila as it goes national for the first time. 

Bannering the theme “ECOUTURE: Greener Design for a BetterWorld”, this year’s cycle will showcase eco-friendly designs by young Filipino talents from the Asia Pacific College, De La Salle-College of Saint Benilde, University of the Philippines-Diliman, and the University of Santo Tomas. As part of the event, a series of creative and learning activities were sponsored by the Aboitiz Group, culminating in the announcement of the contest winner at the grand runway show on January 30, Saturday, at the SMX Convention Center Aura, Taguig City.
Aboitiz Foundation Chairman Erramon I. Aboitiz shares that the program has been successful in providing a platform for the youth to celebrate their creative talent while pushing for a timely environmental mindset.

“Aboitiz Green Fashion Revolution is an initiative under our Wealth on Waste Program that promotes creative recycling of waste materials after their useful life. This is part of how we in the Aboitiz Group live out our sustainability mindset: that we can do well by doing good, always making the right long-term decisions that balance the interests of people, planet, and profit,” Aboitiz said.

True to its purpose of bringing environmental issues to light, designers have repurposed an estimated 200 kilograms of waste material from various Aboitiz business units for their various collections. This year’s participants will battle for Best Clothing Design, Best Accessories Design, Best Bag Design, and Best Footwear Design. On top of the grand prize, winners will get to implement a corporate social responsibility (CSR) project for their chosen beneficiary.

   
  Aboitiz Green Fashion Revolution was the brainchild of a group of Aboitiz scholars during the Aboitiz Scholars’ CSR Summit in December 2011 and was first staged in 2012 through the auspices of the Aboitiz Foundation. Since then, it has been challenging students to create clothing, footwear, and accessories that make use of recycled materials and highlight the importance of the 3Rs—Reduce, Reuse, and Recycle.

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