Pursuing a passion project

It’s a common knowledge that I started my career as a lifestyle writer before moving on to the more lucrative (but slightly soul-less) corporate world. However, not everyone know that I finished a degree in Broadcast Communications. I actually spent four years in university learning to work in television: my on-the-job training was working for a government-owned television channel, writing stories, conducting interviews and assisting reporters in covering breaking stories (I am usually the production assistant holding the umbrella/script/pen/taking notes in the background).

Later, I interned for a local radio station where my job consisted of writing breaking news, moderating flow of calls from reports from stringers who report on location and assisting the broadcaster when they are on air, usually patching calls, running their monitoring script and collating articles from newspapers.

Contrary to the popular belief that production assistants exists to fetch coffee for the rest of the staff, I am mercifully spared this task. Maybe because I didn’t interned with the two biggest networks?

During one of my get-together with college friends, I was offered the opportunity to be one of the partners for a production house that they will be building. The production house will serve as the company behind an upcoming lifestyle magazine show airing as a block timer program in one of the country’s biggest networks.

I was immediately excited. Other than the opportunity to make a really good public affairs program, the opportunity to earn from advertising partners also comes into play. Needless to say, I committed to being part of the production house, with two caveats:

  • My current 9 to 6 work is my priority – My current job is my bread and butter. To be blunt about it, the money I earn from my job allows me to pursue my crazy ideas and passion projects. I have to be clear to them that since I am currently employed, the 9 to 6 is my current priority. This limits my availability to them to after-work hours and the weekend, which is fine–as long as you are a silent partner and an investor.
  • The two (current work and the passion project) cannot intersect or meet – This means no advertising offers will be sent to my current company and no feature offers will also be entertained. As far as I am concerned, my current work is the North Pole and the passion project is the South Pole.

My point is — I have to maintain a considerable respect to my current employment and the responsibilities that go with it. Thankfully, my friends are a supportive lot and understands how important it was for me to maintain a considerable distance between the two. This ends with me burning both ends, working day (work) and night (passion). It’s a lot of work but it makes me happy and fulfilled.

I am sharing here the teaser of our passion project. The program is called iCON-NECT and hopefully, things will start falling into place and you (if you are from the Philippines) can look forward to seeing the show on your local channel:

The company, WeKnow Creatives, is a independent production house specializing in film production, we do Audio-Visual Presentations (AVP), event coverage, television commercial production and post-production editing. It’s highly technical stuff, hence the reason why I am a silent partner and is not involved in the day-to-day production and operations of the company.

Please click here for more information about WeKnow Creatives.

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