the one about Meiji chocolates, MatsuJun and magic

After a lifetime of not posting anything about my Japanese make-believe boyfriend, I finally came across a worthwhile MatsuJun news. MatsuJun is a million yen richer, thanks to his new endorsement of Meiji Chocolates!

First, about MEIJI chocolates — shall we credit this to happenstance that I am seriously in love with this brand and that my boyfriend from the parallel universe is now hawking this on Japanese TV. We are really meant to be, luv! Haha! I really shouldn’t got married! (joke only hubby — please do not divorce me. hehe)

Even if I look like a repository of fat, I am not a big chocolate eater. I don’t like them too much, well, except for Symphony and yes, the purpose of this post, Meiji Chocolates. I particularly love the dark chocolate variant:

Picture NOT MINE -- from Serious Eats Sweets

The thing that I love about Meiji is its dark, rich flavor. I love that even if there’s a high concentration of cocoa in the chocolate bar, it’s not too bitter. It’s something you would like to have when snacking or as finger food during travel.

The new CM starring the very yummy MatsuJun celebrates Meiji’s 85th Anniversary. Thus, the commercial evoked a certain feeling of nostalgia. I loved the viewpoint of two people (a man and a young girl) talking set in a train station:

For me, the station evokes a transience of life, like we are all in a journey to life, and Meiji as a well-known brand with a storied 80-plus history has been there all through this journey. The man tells the young girl that Meiji chocolate was likely enjoyed by her mother and her grandmother…and would probably be enjoyed by her children and her children’s children.

I love the concept.

…until I remembered that my beloved plays a magician. A freaking magician?!? why? Can’t he just play a distinguished gentleman, without the need to be a weird character?

Japanese CMs never fail to baffle me.

Anyhoo, it’s nice to finally see Jun-kun again. For a minute, my heart goes a-flutter.

Oooops. Just as I was browsing through Tokyo Hive, I came across 20 CMs starring my MatsuJun advertising a beauty salon. My MatsuJun is looking fiiiiiiine, I say–especially the CM where he sports the Bieber-ish haircut and sporting a brown jacket.

I’ve always wondered what it’s like to sit across him, now I know. It is a very pretty sight. If I am eating across from him, I wont be able to take a bite. I will just stare at him until I get full. (In tagalog: mukha pa lang, ulam na!)

SOURCE: Tokyo Hive
To see more MatsuJun CM videos, please go to Tokyo Hive

2 Replies to “the one about Meiji chocolates, MatsuJun and magic”

    1. I agree! Lucky girl indeed.
      I’d be glad to be cast as a tree if that would mean MatsuJun standing near me…(crazy girl alert! 🙂 )

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