The Plight of the Pawikans: Aboitiz leads campaign for pawikan sanctuary

Have you seen a mass of Pawikan eggs hatch?

It’s a glimpse on the beauty and power of nature — tiny, fragile eggs embedded in the ocean; the sand slowly pulsing with life until little heads poke out, followed by a mass of wriggling bodies, slowly but surely climbing out the hole. Like magic, the tiny hatch-lings are lured by the ocean; a mass of tiny bodies, wriggling against the sand, beckoned by the waves until one-by-one they are reunited with the surging waves. In time and with God’s blessings, the once little hatch-lings will return to the same place where they were born. This time as adult pawikans, ready to do their share to continue the circle of life. 

Beautiful, isn’t it?

But if not given enough protection or attention, the hatching of the young pawikans will be nothing but an entry in a book or in a blog or in a YouTube video amassing Likes in cyber space; never to be witnessed by the children of tomorrow.


The Aboitiz Foundation, one of the country’s dynamic names in philanthropy is making sure that the Pawikans will continue to vast Philippine waters with the launch of a campaign that aims to raise funds for the protection and preservation of the critically endangered hawksbill turtle, locally known as pawikan. Situated in Punta Dumalag, Davao City is one of the last few remaining natural habitats for species of its kind, the result of Aboitiz Foundation’s continuing advocacy for the endangered variety . Entitled “#BetterWorld for the Pawikans”, the fundraising drive will not only secure the sanctuary for the hawksbill turtles but also spread greater public awareness on how everyone can help to ensure its survival amid climate change and environmental degradation.

Punta Dumalag is a chosen breeding ground of the elusive pawikan turtles, as well the other 66 other species of trees, birds, and fishes.  Aboitiz helps preserve this sanctuary through the Aboitiz Cleanergy Park, an eight-hectare outdoor biodiversity center that protects the pawikan while paving the way for a new model of urban-based habitat conservation and biodiversity management.

 “We want to include more people from all walks of life to share our advocacy for the pawikans. Their presence in Davao testifies to the rich biodiversity God has given our country. Building a BetterWorld for the pawikans is not just our responsibility but also our gift to the next generation,” said Erramon I. Aboitiz, President and Chief Executive Officer, Aboitiz Equity Ventures, Inc.

 To date, the Aboitiz Cleanergy Park was able to release 1,876 hatchlings as of December 2015. These baby turtles are expected to go back to the same spot where they were hatched so they can lay eggs. This is the reason why it is important to preserve their natural habitat to increase the chances of reversing the decline of their species.

 To take part in creating a BetterWorld for the pawikans, visit and click the ‘Donate’ button. Use #BetterWorld in your social media posts to show your support for the cause.

Be Cool Without the Bruises (or how to safely use your iRover)


For the younger set, nothing can be cooler than dancing one of the latest hits while you float in your iRover — CD-R King’s take on the hottest gadget of the new year. However, as much as you would like to channel your inner Justin Bieber or Jabawockeez, it’s important to note that the iRover is not a toy. Improper usage will lead to injuries or  accidents at home.

To guide the stylish set in using the iRover, CD-R King, the one stop shop in all of your gadget requirements, offers the following safety tips:

  • Age Matters – As per DTI’s consumer’s safety requirement, it should be clear to hoverboard enthusiasts that the gadget is intended for age 14 and above. Protective gear and proper care should be observed at all times when using anything that has two wheels, this includes helmet and wrist guards, elbow and knee pads that should be worn at all times.


  • Safety at all times – First time users should exercise caution at all times – this means the user should be in front of a sturdy handle to achieve balance in riding the iRover. Test your balance by slowly leaning back to move backwards.Gently lean forward to thrust in a slow mode forward. For novice users, always start working on a slow and steady pace until conquering the iRover. In maneuvering towards left, slightly put weight on the right portion of iRover, while in turning right the left portion should bear more weight.

irover edited photo 1

  • Battery Recharging is 6 hours and should be done with extreme caution.
  • Be chill at all times – We know, we know — having your own iRover is cool but kids should always consider safety when using an iRover. As much as possible, an adult should be present at all times to supervise kids. It is also advisable that iRover should ideally be for indoor use only.

The iRover comes in a complete set, including an instruction manual on proper usage.

For more information, visit to find out more.

In defense of unpopular and unspoken opinion – and how we can all #ShareDifferent)

The dawn of social media has made the world more connected, more intimate than ever before. It also seemed to make people less lonely. BSM (Before Social Media), people keep their thoughts to theirselves or confined it to their diaries, meals are shared on the table and not on an app and unpopular opinion are voiced out (and argued upon) face-to-face and in person.

The rise of the connected world assured that everybody won’t feel alone: everything is just a click and link away. Social media has allowed people to connect to virtually everyone, even your elementary school crush whom you’ve last seen 20 years ago. The rise of blogging and other content sharing sites meant that everyone can now create and share content. Suddenly, everyone is an opinion leader and a news maker.

However, no matter how the world seemed connected and that no information or opinion seemed too irrelevant not to share – would you believe that there’s still plenty of things that people don’t share on social media?

Mostly because they are afraid that they might be judged, ridiculed, or worse get fired. According to a study done by Pew Research, most of your friends on Facebook won’t share their opinion about a certain topic if they think it’s unpopular. This is a situation called spiral of silence. People are afraid to speak up for fear of isolation.

As a blogger, I can relate to this. When this blog was still private, I can pretty much write anything I want – I can rant about my co-workers, go on and on about how miserable I was working for my (then) company, how I can’t stand some people and go pretty much on and on and not care about who will read it or what other people will think. 

When I decided to make KamikazeeGirl public and join blogger groups and forums, I had to censor myself. I made a conscious effort to not inject my opinion when I write about the following:

  • Politics – politics is always a tricky subject, as you risk offending someone no matter what you write. When I write about politics, I choose to write a story as it is. Very fact based, without objecting opinion or my thoughts about the whole process.
  • Religion – save for my devotion to Sts. John Paul II and Padre Pio and declaring my fan status to Pope Francis; I do not write about religion because I believe it will always be a sensitive topic. One I’d rather not dip my paws on.
  • Local celebrities and mainstream Filipino movies – save for independent, artsy flick, I am not much of a fan of the local mainstream movie industry. The local fan bases (especially of teen stars and “love teams”) can also be scary and rabid when they want to so I’d rather shut my mouth. So even if I have opinion coming out of my ears, I’d rather keep it to myself than be subjected to cyber-bullying. This is especially scary because there are members of the population that are so fixated on being part of “what’s in” and being on the opposite end of the spectrum and having different opinions can get you subjected to harassment.
  • I also stopped writing about my family or even my struggles with infertility – but that’s more of a personal choice. My blog being made public has made me wary of sharing my personal life to the rest of the world.

The team behind the social app, Veems, has felt that many people share on social media but only topics that they think are safe or fit the status quo. While this is good, there are topics or questions in life that we must explore with other human beings. The Internet and social media are supposed to be places where we can explore our ideas freely in the first place.

Here’s a video that perfectly captures the thoughts of people who would like to talk about some serious topics on social media:


If you’re an extrovert who have very strong opinions or an introvert who just love to ponder on the important questions in life, here’s why Veems is a good social app for you:

1. Share a public status privately. Just like on Facebook and Twitter, you can share what’s on your mind to your followers. But instead of just posting it on your timeline, the status is sent as a private message. It becomes more personal and you don’t have to comment, “will PM you” if you want to take the conversation privately.

 2.Because when someone replies to your message, only you will see it. This puts you in control of the conversation that you started.

3. Join public chat on Veems like the Anonymous. Iddo Goren, Veems CEO, started the Anonymous public chat to help people share their ideas and emotions more freely. There are topics and certain experiences that we go through daily that we just can’t share on Facebook. The Anonymous public chat is a sure hit–with almost 5 million messages sent in a given day. Users have talked about different topics from the struggles in school to sex, parenting, religion, and relationships.

Have you ever been scared on sharing your opinion on your social media?

Find out how you can share different on Veems by visiting their website and download Veems on Google Play, so you can hugot your heart out.















Mustard Seed redefines the art of doing business with 2016 expansion initiatives 

Mustard Seed Systems, leading provider of business solutions in the Philippines is expanding its business solutions as a response to the ever-growing business of its customers.   

Bloggers with top officers of NComputing and Mustard Seed


The business solution provider has added retail solutions, building and industry solutions in its product lines under information technology solutions. With these new business, Mustard Seed is making sure that it’s dynamic clientele enjoys has the needed support to run its business. 

In a recent event with Metro Manila’s selected bloggers, Mustard Seed has introduced some of us emerging products, including NComputing, one of its most promising products. NComputing allows for an innovative and creative desk top visualization solution currently deployed in many of the country’s public schools. 

Mustard Seed also introduced the latest line from Fuji Xerox, which now allows scanning, printing, faxing and even photocopying in one functionality-packed machine. This latest line is the perfect business companion for the emerging SME industry. 

Also introduced was Sensormatic Synergy, the latest technology in retail anti-theft technology for loss prevention, RFID, real time inventory, among others. 

Other than these emerging products, Mustard Seed has also excitedly shared their impending transfer to a larger office in Quezon City. From a small company, the business solutions provider has grown into a powerhouse – with 160 employees and a continuously growing business trusted by some of the county’s top 1,000 companies. Now on its 16th year, Mustard Seed is growing bolder and brighter in 2016. 

De La Salle-College of St. Benilde bags top prize at 1st Aboitiz Green Fashion Revolution in Manila


DLS-CSB WINS ABOITIZ GREEN FASHION REVOLUTION MANILA. De La Salle-College of St. Benilde, with a design concept dubbed “Eiron,” was named grand prize winner as well as the winner of five special awards at the first Aboitiz Green Fashion Revolution in Manila. University of the Philippines Diliman and Asia Pacific College were named 1stand 2nd runners-up, respectively. Since 2012, Aboitiz Green Fashion Revolution has been challenging college students to create clothing, footwear, and accessories that make use of recycled materials and highlight the importance of the 3Rs—Reduce, Reuse, and Recycle.

A brilliantly executed collection set against dramatic background “music” of of nothing but ambient sounds of water and static from the students of De La Salle – College of St. Benilde (DLS-CSB)blew away the competition, judges and guests alike for the Manila leg of Aboitiz Green Fashion Revolution 2016, held recently at SMX Convention Center in SM Aura, Taguig. 

DLS-CSB and “Eiron,” (the Greek word for Irony) an edgy concept comprised of striking blue-white collections highlighting the pressing issue of water pollution, bested collections from two other schools, namely the University of the Philippines Diliman and Asia Pacific College. 
Aside from winning a P50,000 cash prize and the opportunity to implement a corporate social responsibility project in coordination with the Aboitiz Foundation, DLS-CSB ran away with all the special prices including Best Bag design, Best Footwear Design and Best Collection for the brilliantly thought-of pieces. 

“We wanted to spread awareness of how each and every one of us are killing the waters and suffocating it with pollution. The biggest irony is that we, its caretakers, are the very source of its pain and destruction,” DLS-CSB said. 

First place goes to UP Diliman for its 60s MOD inspired pieces debuted by child models, while Asia Pacific’s collection with an urban vibe was awarded the second place. 


An annual favorite within Cebu’s college and university fashion circuit for the past four years, the Aboitiz Green Fashion Revolution—with the theme “ECOUTURE: Greener Design for a BetterWorld”—successfully debuted in Manila for the first time this year. 

Some of the country’s eminent fashion icons such as topnotch designers Ma. Rosanna Ocampo and Ito Curata, Philippine Tatler’s Mia Borromeo and People Asia’s Paolo de la Cruz, Celia Elumba of the Philippine Textile Research Institute, and Aboitiz Equity Ventures, Inc.’s Melissa Aboitiz-Elizalde judged this year’s designs, which were derived from an estimated 200 kilograms of materials from various Aboitiz business units.

“We in Aboitiz, have a sustainability mindset of doing well by doing good, always making the right long-term decisions that balance the interest of people, planet and profit. We would like to pass and instill this mindset to our youth, as young as they are, like our participants,” said Sonny Carpio, Aboitiz Foundation Executive Vice President and Chief Operating Officer.

“We would like to congratulate all schools that participated in this event. We consider you all winners not only for this event but champions in creating a BetterWorld through sustainable green fashion,” Carpio added.

 The Aboitiz Green Fashion Revolution was the brainchild of a group of Aboitiz scholars during the Aboitiz Scholars’ CSR Summit in December 2011 and was first staged in 2012 through the auspices of the Aboitiz Foundation. Since then, it has been challenging students to create clothing, footwear, and accessories that make use of recycled materials and highlight the importance of the 3Rs—Reduce, Reuse, and Recycle.

Pharex’s new 15-day Compliance Pouch addresses incidence of high cholesterol among Filipinos this 2016

According to the recent study by the Department of Health (DOH), heart attack or stroke is one of the top killers among Filipinos. This is usually due to a host of factors, with high cholesterol levels as one of the top causes. 

A study on cholesterol levels among Filipinos led by the Food and Nutrition Research Institute revealed that 31.4 percent of Filipino adults 20 years old and over had “borderline high to high cholesterol levels.” Now that the New Year is here, it is often challenging to control huge consumptions of food—particularly those that are rich in cholesterol—knowing that annual festivities and birthday celebrations are here left and right. 

Cholesterol is a waxy substance found in fats in the blood. Though cholesterol is needed by the body because it is essential to building healthy cells, too much of it could increase a person’s chance of having cardiovascular disease.

Bearing that in mind, Pharex HealthCorp.—the most prescribed generic brand of medicines—introduces its 15-day Pharex Compliance Pouch for Cholesterol to help Filipino adults who are prone to high cholesterol adhere to their medication without compromising their plans this 2016.

“Some people make it a point to reduce their consumption of cholesterol-rich foods especially now that another year has been capped off,” said Tomas Luke Marcelo Agana III, president and CEO of Pharex HealthCorp. “But enjoying what the New Year brings need not come at the expense of sacrificing your year-long joy and family bondings especially when stories are better shared on the table.”

With the new Pharex Compliance Pouch for Cholesterol, Filipinos may prevent the rise of their cholesterol levels by adhering to therapy without sacrificing their budget. This means that Filipinos with high cholesterol may get the same effective, quality maintenance medicines good for 15 days that’s 50 percent more affordable when compared to an imported brand. 
“Ideally, the new Compliance Pouch is made for patients who are currently taking maintenance medicines to keep their cholesterol at its normal and desirable levels,” Agana said. “Now, Filipino patients may conveniently take their prescribed medication wherever they go in anytime of the day.”
The new Pharex Compliance Pouch for Cholesterol is indicated for patients who have elevated bad cholesterol or low-density lipoprotein (LDL). This type of cholesterol builds up in the walls of the arteries, causing them to harden or become narrower. When left untreated, this may lead to heart attack. 

“High cholesterol can be inheritable, but it often comes as a result of an unhealthy lifestyle,” Agana said. “While it is important to religiously take your medication as prescribed by your doctor, it is also imperative to watch what you eat and visit your doctor regularly.”

Pharex Compliance Pouch for Cholesterol is so much more convenient. It comes in a resealable, water-resistant foil pouch that keeps its contents clean and dry. And it is easy to carry so patients will never miss their regular dose.

He concluded, “Pharex makes quality healthcare more affordable and accessible to Filipinos. As the New Year starts, make sure that you carry the Pouch with you to prevent the life-threatening consequences of high cholesterol.”

For more information about the Pharex Compliance Pouch, please contact 4338088 (local 820).

Alaska nurtures dreams of future hoop superstars with Jr. NBA/Jr. WNBA 

“Welcome to the Philippines, where the men are five foot five, the everyman’s Air Jordans are a pair of flip-flops, and the rhythm of life is punctuated by the bouncing of a basketball”– Rafe Bartholomew, Pacific Rims 
When NBA legend Gilbert Arenas visited the Philippines in 2008 as part of a promotional tour for a brand he endorses, he couldn’t believe the reception given to him by enthusiastic Filipinos. Aside from the reception fit for Obama, Arenas couldn’t believe the dedication and the enthusiasm of Filipinos to a game that often times call for height. What the Filipinos lack in height, he deduced, they made up with passion – where kids construct make shift half-courts in the middle of a depressed community, attempting slam dunks on flip-flops. (Source) 
To say that the Philippines loves NBA-basketball in general- is a gross undestatement.   

Puso (heart) is what makes every Filipino seven feet tall in the world of basketball. In Manila, where boys (and even girls) aged as early as 10 begin weaving their hoopster dreams, there is a brand that makes THE difference in making these dreams a reality. 

Alaska, the number one milk brand in the Philippines, has been a partner of the NBA for nine years in keeping basketball dreams alive for Filipino youngsters. Through the auspices and support of Alaska, NBA was able to reach more and more kids who dreams of playing for the PBA (and even the NBA, who knows?). Now in its ninth year, the Jr NBA/Jr WNBA Program is offered for free to boys and girls from 10 years old to 14 years old. The program will run from January 23 to April 24. 



Basketball trains kids to be “Winners for Life” 

This blogger was recently invited by Alaska to witness the tip off event for the 2016 Jr NBA/ Jr WNBA season along with other members of the media in an event held recently at Don Bosco Makati. (See my previous post here


In the morning, a basketball clinic for coaches was conducted by Jr NBA coach Craig Brown where local basketball coaches were given the opportunity to learn game strategies from the NBA legend. Taking down notes and pointers for an NBA-styled play, local coaches were given fresh ideas on upping the ante on Pinoy street-style basketball. 

The coaching clinic is just one of the key programs under the Jr NBA clinic where aspiring young hoopsters from all over the country will be given the opportunity to be part of the basketball clinic, first in a local level then onward to the regional clinics until the national levels where a ten boys and five girls will be given the chance to see an NBA game live. 

For local kids whose entry into adulthood is ushered via their involvement in neighborhood basketball competitions and who follows NBA like a local teleserye seeing your idols play live is already akin to the Holy Grail. 
Serving as coaches for this year include Brown, Jr NBA stalwart Chris Sumner while Jeffrey Cariaso serves as the local coach. 

The highlight of the day was the formal opening of this year’s clinic where business leaders lent their support for the program. Leading the notable names were NBA Philippines managing director Carlo Singson and Alaska managing director Blen Fernando. These two brands have been working together form the last six years in molding young athletes to be hard working, disciplined, confident and better individuals. 

Work out in style: Under Armor makes you look good while you sweat 

Press release 

CoolSwitch Capri Tights; UA CoolSwitch Run Short Sleeve T-shirt – specially created with Under Armour’s CoolSwitch technology to empower you to perform longer 



Looking good while you sweat provides good inspiration to ditch the extra poundage. Under Armour, on the forefront in innovation of high-performance sportswear apparel, brings sporting professionals and aspiring athletes its latest Under Armour CoolSwitch technology, unveiled as part of the Spring/Summer 2016 Collection, hitting stores in mid-February.

With the tagline “You are the sum of all your training”, Under Armour’s Rule Yourself campaign represents athletes’ and fitness enthusiasts’ willpower to never give up, and the constant push to better themselves. 

Under Armour’s CoolSwitch technology cools your body and skin when you start to heat up and sweat. The technology blends three unique active cooling agents, integrated for the first time ever in an apparel application, with each of these ingredients delivering a specific benefit over the course of a workout to help athletes stay cool.

The first ingredient serves to pull heat energy away from the skin, providing an instant cooling sensation, while the second is activated by sweat – as an athlete begins to sweat, it kicks in to supercharge the body’s natural cooling mechanism. On top of aesthetics purposes, the ‘crystal’ print that characterises CoolSwitch apparel also plays a functional role. The final ingredient is the same technology of that used in NASA spacesuits. In the process of changing phases from solid to liquid, this special material absorbs and stores heat energy within the binding agents in the ‘crystal’ print.

 While each ingredient performs a specific function, it is the unique combination of these active ingredients that gives rise to Under Armour CoolSwitch’s unprecedented active cooling capability. As a result, during a workout, CoolSwitch wearers feel cooler, less physically taxed and their skin temperature stays lower, allowing them to exercise longer. With Under Armour’s CoolSwitch technology, it is a leap forward for athletes and fitness enthusiasts everywhere to maintain and further their fitness and wellness journey.


Clock That Last Lap


With a strong emphasis on running this season, Under Armour has updated its range of athletic footwear with new and improved designs for the popular UA SpeedForm® Apollo and UA SpeedForm Gemini styles. No matter your goals – to run fast, run long, or run strong, these new footwear designs will help you attain them.

The UA SpeedForm Apollo 2 features a perforated arch and tongue with ultrasonic seal for durable breathability, and utilises arch reinforcement construction on the medial side for a precise fit and foot guidance for a more efficient faster ride, making for swift and fast runs. The dual-layer midsole also combines Charged Cushioning and Micro G® for the ultimate blend of cushioned support and explosive responsiveness. Additionally, anatomically placed flex grooves aid the transition from heel to toe for the most efficient performance.

 The freshened UA SpeedForm Gemini 2 showcases a new ArchForm fit system for additional support and better fit and feel, and upgrades made to the mesh increases breathability. The full-length dual layer Charged Cushioning midsole also delivers superior impact protection, energy return and adaptive support, and is anatomically designed to deliver a superior heel to toe transition for runners looking to go the distance.

 Under Armour also offers the UA Streaker Tee which consists of a moisture-wicking blend of spun polyester and elasterell, and is lightweight, anti-microbatic and comfortable. This tee is designed with side seams to reduce cling and chafing, and allows full stretch and recovery without absorbing sweat.
Committed to their aim of making all athletes better, Under Armour has also released new designs to the brand’s key ArmourVent™ and HeatGear® technology to provide ultra smoothness, enhanced ventilation and extreme comfort, as well as new designs for the UA Armour Bra. Updated design lines and trims have been made to Under Armour’s signature compression gear, where the new performance flex panel maximises mobility and relieves chafing and abrasion.

 For super hero geeks, Under Armour’s Alter Ego line offers upcoming releases of the Batman vs. Superman Collection and Captain America: Civil War Alter Ego Collection definitely pleasing fans of DC and Marvel characters. 

 The Under Armour Spring/Summer 2016 Collection will be available at all Under Armour brand houses and shop-in-shops beginning February 2016. 

Beauty Buffet Smile Lines Mask removes fine lines (or makes for a fine walrus look) 

On today’s edition of “the things women do for beauty/eternal youth” I have tried my Beauty Buffet Smile Lines Mask. 

 Facial masks are my thing. A good way to destress for me is to wash my face, put on moisturizer, put on a facial mask and then work on some calligraphy exercises or watch Korean dramas online. Middle age has done this to me – I am now an ajumma who derives her kick out of a freshly opened facial mask. 

Today, I finally got to try my Beauty Buffet Smile Lines Mask –and I realized that the patches were perfect to channel the walrus look. 


Kidding aside, the mask is intended to soften those fine lines that often become visible along the laugh lines. As we grow old, our skin becomes less supple and flexible – so when we laugh, it tends to leave fine lines along the mouth and cheeks. 

With Jojoba and Hope Extract as one of the main ingredients, the mask promises more supple, firmer skin – this is very important for a girl approaching middle age. 

I am enjoying Watson’s line of Beauty Buffet masks and in fact have a stash at home. It’s the kind I bust out when it’s Friday and my idea of a chill Friday night is to slather one on my face, bust out the laptop and watch marathons of “2Days, 1Night” on DramaCool. 

Get 88% off when you shop at Lazada’s Chinese New Year Kick Off Sale 

The country’s top online shopping website sets to embark on another successful year as they launch the Chinese New Year Sale, the first big sale for 2016. A wide assortment of unique finds for the year of the fire monkey and discounts as high as 88% across 15 categories will be up for grabs from January 26 to February 8.
Prosperity shops will take over the Lazada website, where customers could avail of Lucky 88 and Lucky 888 deals. Items on sale for only P88 items include Casio Beside Men’s Silver Stainless Steel Strap Watch, Diva Designs Swarovski Crystal Heart Studs, while items like the Oli Casual Mstyle Low Cut Sneakers, Nankai-02 20000mAh Power Bank with free Mini Power Bank Mini Foldable Monopod will be sold for only P888. 

Aside from the very attractive prices, Lazada will also offer vouchers and special deals from the wheel of fortune onsite game will allow customers to push their luck and win additional discounts.

Start shopping NOW!  


The Chinese New Year campaign will only be the first in a series of campaigns to be launched by the fastest-growing online market in the country. 

Buy your own hover boards here at discounted prices.